Company: Navacord
Skills: UX writing, content design
Navacord needed to consolidate 34 individual brokerage websites into one unified digital experience. The new site required clear, user-focused copy that brought multiple brands together under a cohesive voice while making it easy for users to understand services, navigate the site, and find relevant information.
I applied UX writing and plain language principles to simplify complex insurance information, establish a consistent voice across the site, and structure content around intuitive user journeys. Throughout the project, I collaborated with the broader project team to ensure the copy supported both the new brand and overall digital experience.
The result was a unified content experience that brought 34 brokerage websites together under one cohesive brand. The new copy created consistency across the site, simplified complex insurance information, and made it easier for users to navigate services and find relevant information while preserving the needs of individual brokerages.
Organization: BC Public Service
Skills: content design, UX writing
A redesigned webpage that is more informative, visually appealing, and accessible. The update required a clear, user-friendly layout that enhances readability and engagement. The page needed to align with accessibility standards and improve overall user experience.
I interviewed key stakeholders to identify their pain points, revealing a common goal that they wanted in the redesign — to create a more informative user experience so that inquires to the contact centre would decrease.
The existing content was edited with a plain language lens. I created subpages for each region and added program descriptions for every service provider to create a more informative user experience. Additionally, quotes were added to each subpage with the goal that these testimonials would resonate with the audience.
After identifying stakeholder pain points, I redesigned the webpage to be clearer, more accessible and user-focused. I applied a plain language approach to the content, created regional subpages with detailed program descriptions, and added client testimonials to enhance clarity and connection. As a result, the page is now more informative and engaging, supporting the goal of reducing contact centre inquiries.
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