Content Design

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Organization: BC Public Service
Skills: content design, UX writing

A redesigned webpage that is more informative, visually appealing, and accessible. The update required a clear, user-friendly layout that enhances readability and engagement. The page needed to align with accessibility standards and improve overall user experience.

I interviewed key stakeholders to identify their pain points, revealing a common goal that they wanted in the redesign — to create a more informative user experience so that inquires to the contact centre would decrease.

The existing content was edited with a plain language lens. I created subpages for each region and added program descriptions for every service provider to create a more informative user experience. Additionally, quotes were added to each subpage with the goal that these testimonials would resonate with the audience.

Organization: myCareBase
Skills: content design, UX writing

To declutter the homepage, create a more organized layout with a clear, intuitive user flow. To do this, I reviewed the page’s analytics, conducted user tests and collaborated with the CEO to clearly define the business goals for the homepage.

I sketched and created low-fidelity wireframes and refined content by eliminating redundancies, writing in plain language, and ensuring CTAs were clear. Once approved and feedback was incorporated, I moved onto creating a high-fidelity prototype where I fine-tuned visual hierarchy, accessibility and usability.