BC Public Service
Content Design, UX Writing
A redesigned webpage that is more informative, visually appealing, and accessible. The update required a clear, user-friendly layout that enhances readability and engagement. The page needed to align with accessibility standards and improve overall user experience.
I interviewed key stakeholders to identify their pain points, revealing a common goal that they wanted in the redesign — to create a more informative user experience so that inquires to the contact centre would decrease.
The existing content was edited with a plain language lens. I created subpages for each region and added program descriptions for every service provider to create a more informative user experience. Additionally, quotes were added to each subpage with the goal that these testimonials would resonate with the audience.
I conducted stakeholder interviews to identify key pain points and ensure the redesign reduced contact centre inquiries by providing a more informative user experience. To improve clarity and accessibility, I edited content using a plain language approach and created regional subpages with detailed service provider information. I also incorporated testimonials for audience engagement and enhanced the visual design by adding a regional map for easier navigation and hero images for personalization.
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