Organization: BC Public Service
Skills: content design, UX writing
A redesigned webpage that is more informative, visually appealing, and accessible. The update required a clear, user-friendly layout that enhances readability and engagement. The page needed to align with accessibility standards and improve overall user experience.
I interviewed key stakeholders to identify their pain points, revealing a common goal that they wanted in the redesign — to create a more informative user experience so that inquires to the contact centre would decrease.
The existing content was edited with a plain language lens. I created subpages for each region and added program descriptions for every service provider to create a more informative user experience. Additionally, quotes were added to each subpage with the goal that these testimonials would resonate with the audience.
After identifying stakeholder pain points, I redesigned the webpage to be clearer, more accessible and user-focused. I applied a plain language approach to the content, created regional subpages with detailed program descriptions, and added client testimonials to enhance clarity and connection. As a result, the page is now more informative and engaging, supporting the goal of reducing contact centre inquiries.
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